PRIVACY POLICY

Effective Date: February 28, 2025


INTRODUCTION

Amplify FA Inc. ("Amplify FA," "we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or communicate with us.

This Privacy Policy applies to information we collect through:

- Our website (www.amplifyfa.com)

- Email, text, and other electronic communications

- In-person meetings and consultations

- Phone conversations and voicemails

- Applications and forms you complete

Please read this Privacy Policy carefully. By accessing our website, using our services, or providing us with your information, you consent to the practices described in this policy.

INFORMATION WE COLLECT

Categories of Personal Information

We may collect the following categories of personal information as defined by applicable privacy laws:

Identifiers: Name, postal address, unique personal identifier, email address, Social Security number, or other similar identifiers

Customer Records Information: Signature, address, telephone number, insurance policy number, financial information, medical information

Protected Classifications: Age, marital status, medical condition, or other characteristics protected by law

Commercial Information: Records of products or services purchased,

obtained, or considered

-Biometric Information: Health data when required for insurance applications

Internet Activity: Browsing history, search history, information regarding interaction with our website

Geolocation Data: Physical location or movements

Professional Information: Current or past employment history, professional licenses

Education Information: Education records directly related to a student maintained by an educational institution

Inferences: Profile reflecting preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes

Sources of Personal Information

We collect personal information from:

- You directly when you provide it to us

- Your transactions with us, our affiliates, or others

- Third parties with your authorization (financial institutions, insurance

carriers)

- Automatically when you use our website (through cookies and similar

technologies)

- Public sources and records

HOW WE USE YOUR INFORMATION

We may use your information for the following business purposes:

- Providing the services you request

- Processing insurance applications and claims

- Underwriting insurance policies

- Servicing your accounts

- Communicating with you about our services

- Complying with legal and regulatory requirements

- Detecting and preventing fraud

- Improving our website and services

- Responding to your inquiries

- Marketing our products and services (with your consent where required)

- Analyzing usage of our website and services

- Maintaining the safety and security of our services

DISCLOSURE OF YOUR INFORMATION

Categories of Third Parties

We may share your personal information with:

Service Providers

Third parties that perform services on our behalf, such as:

- Insurance carriers and agencies

- Financial institutions

- Technology service providers

- Professional service providers (accountants, attorneys)

- Marketing and communication providers

- Data analytics providers

Legal and Regulatory Entities

- Government agencies and regulators

- Law enforcement

- Courts and parties to litigation

Business Transfers

If Amplify FA is involved in a merger, acquisition, or sale of all or a portion of its assets, your information may be transferred as part of that transaction.

No Sale of Personal Information

Amplify FA does not sell personal information as defined under applicable privacy laws. We do not sell, rent, or lease customer lists or data to third parties.

DISCLOSURE OF YOUR INFORMATION

For California Residents

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have specific rights:

1. Right to Know: You may request information about the personal information we've collected about you, including categories of information, sources, purposes, and third parties with whom we've shared it.

2. Right to Delete: You may request that we delete personal information we've collected from you, subject to certain exceptions.

3. Right to Correct: You may request that we correct inaccurate personal information we maintain about you.4. Right to Opt-Out: You may opt-out of the sale or sharing of your personal information (note: Amplify FA does not sell or share personal information as defined by California law).

5. Right to Limit Use of Sensitive Personal Information: You may direct us to limit the use of your sensitive personal information.

6. Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA/CPRA rights.

To exercise these rights, please contact us using the information in the "Contact Us" section below.

For Virginia Residents

Under the Virginia Consumer Data Protection Act (VCDPA), Virginia residents have the following rights:

1. Right to Access: You may confirm whether we are processing your personal data and access such data.

2. Right to Correction: You may correct inaccuracies in your personal data.

3. Right to Delete: You may request deletion of personal data provided by or obtained about you.

4. Right to Data Portability: You may obtain a copy of your personal data in a portable format.5. Right to Opt-Out: You may opt out of targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects.

For Colorado, Connecticut, and Utah Residents

Under the Colorado Privacy Act (CPA), Connecticut Data Privacy Act (CTDPA), and Utah Consumer Privacy Act (UCPA), residents of these states have similar rights to access, correct, delete, and obtain a portable copy of their personal data, as well as to opt out of certain processing.

For Nevada Residents

Nevada residents have the right to opt out of the sale of their personal information. However, Amplify FA does not sell personal information as defined under Nevada law.

For All Consumers

Regardless of your state of residence, you may:

- Request access to your personal information

- Request correction of inaccurate information

- Opt-out of marketing communications

- Ask questions about our privacy practices

How to Exercise Your Rights

To exercise your privacy rights, please submit a verifiable consumer request by:

- Emailing us at [email protected]

- Calling us at 949-889-2001

- Visiting www.amplifyfa.com/privacy-request

We will respond to verifiable requests within the timeframes required by applicable law. We may need to request specific information from you to verify your identity.

FINANCIAL PRIVACY NOTICE

As a financial services provider, we are subject to federal laws, including the Gramm-Leach-Bliley Act (GLBA), which requires us to inform you about how we collect, share, and protect your personal financial information.

Information We Collect

We collect nonpublic personal information about you from:

- Applications or other forms you complete

- Transactions with us, our affiliates, or others

- Consumer reporting agencies

Information We Disclose

We do not disclose nonpublic personal information about our customers or former customers to anyone, except as permitted by law. Permitted disclosures include sharing information with:

- Service providers who help us process transactions

- Financial institutions with which we have joint marketing agreements

- Regulatory authorities and law enforcement agencies

- Others as permitted or required by law

Protecting Your Information

We restrict access to nonpublic personal information about you to those employees who need to know that information to provide products or services to you. We maintain physical, electronic, and procedural safeguards that comply with federal regulations to guard your nonpublic personal information.

HEALTH INFORMATION PRIVACY

For health and long-term care insurance applications and services, we comply with applicable federal and state laws regarding the protection of health information, including the Health Insurance Portability and Accountability Act (HIPAA) where applicable.

We will not use or disclose your health information for any purpose not permitted by applicable privacy laws without your written authorization.

DATA SECURITY

We implement appropriate technical, administrative, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, and destruction. Our security measures include:

- Encryption of sensitive information

- Secure networks and servers

- Access controls and authentication procedures

- Regular security assessments

- Employee training on privacy and security

However, no method of transmission over the Internet or electronic storage is 100% secure, so we cannot guarantee absolute security.

RETENTION OF INFORMATION

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Factors we consider in determining retention periods include:

- Legal and regulatory requirements

- Contractual obligations

- Business needs

- The nature and sensitivity of the information

CHILDREN'S PRIVACY

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will take steps to delete such information.

CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Effective Date" at the top of this policy. We encourage you to review this Privacy Policy periodically. If we make material changes, we will provide notice through our website or by other means as required by law.

THIRD-PARTY LINKS

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to read the privacy policies of any third-party site you visit.

COOKIES AND SIMILAR TECHNOLOGIES

Types of Cookies We Use

Our website uses cookies and similar technologies for the following purposes:

Essential cookies: Necessary for the website to function

Analytical/performance cookies: Allow us to recognize and count visitors

Functionality cookies: Enable enhanced functionality

Targeting cookies: Record your visit, pages visited, and links followed

Your Cookie Choices

You can control cookies through your browser settings and other tools. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer.

Do Not Track Signals

Some browsers have a "Do Not Track" feature that signals websites not to track your online activities. Our website currently does not respond to "Do Not Track" signals.

INTERNATIONAL DATA TRANSFERS

While Amplify FA primarily operates in the United States, we may transfer personal information to service providers or other third parties in other countries. When we transfer personal information across borders, we implement appropriate safeguards to ensure your information receives the same level of protection as if it remained in the United States.

ACCESSIBILITY

We are committed to ensuring this Privacy Policy is accessible to individuals with disabilities. If you need this Privacy Policy in an alternative format, please contact us using the information below.

CONTACT US

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at:

Amplify FA Inc.

23986 Aliso Creek Road, PMB 420

Laguna Niguel, CA 92677

949-889-2001

[email protected]

www.amplifyfa.com

STATE-SPECIFIC DISCLOSURES

California

California residents may have additional rights under the California Insurance Information and Privacy Protection Act regarding insurance transactions. For more information, please contact us.

Massachusetts, Maine, and North Dakota

These states require opt-in consent for disclosure of nonpublic personal information. If you live in these states, we will not share your information with nonaffiliated third parties unless you authorize us to do so.

Vermont

Vermont law places additional limitations on sharing information about Vermont residents. If you are a Vermont resident, we will automatically limit sharing of your information.

This Privacy Policy is designed to comply with all applicable federal and state privacy laws, including but not limited to:- California Consumer Privacy Act (CCPA)

- California Privacy Rights Act (CPRA)

- Virginia Consumer Data Protection Act (VCDPA)

- Colorado Privacy Act (CPA)

- Connecticut Data Privacy Act (CTDPA)

- Utah Consumer Privacy Act (UCPA)

- Gramm-Leach-Bliley Act (GLBA)

- Health Insurance Portability and Accountability Act (HIPAA)

- State insurance privacy laws

This policy constitutes the complete agreement between you and Amplify FA regarding the collection, use, and protection of your personal information.